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Orahs Press Release.

Tech Startup Orahs Aims to Make GeoFencing Mainstream.



NEW YORK CITY, New York - September 19, 2013 -  Orahs is a New York based Tech startup that aims to change the way we discover and share content by allowing users to leave content in physical locations. The focus of Orahs is allowing users to cultivate a local audience, discover local talent, and preserve local culture. In the same breath, the app aims to allow for a similar type of viral sharing facilitated by the internet via a real world network of people. This network is updated by the natural flow of people in and out of an area, combined with the ability for content to become “nestled” and move passively with users from place to place. The larger goal of the company is to make geofencing technology simple, and accessible, for everyone from their mobile devices.


“When I say we are making Geofencing accessible, the follow up response is usually, ‘What’s Geofencing?’ The technology is powerful, but it’s only now really being experimented with by big business as a means to effectively communicate with customers” said Joshen McEwen, the 26-year-old founder of the Company. Orahs will allow it’s users to create “GeoFences,” which are virtual perimeters created in real world locations. When users enter these fences, they can be presented with text push notifications, photos, video, or even audio. The messaging a business wants to provide a customer at home may not be the same message they want to deliver to a customer in front of their store. With Geofencing, businesses can provide the right message at the right place and time. The company has made public statements that current mobile advertising is ineffective and unimaginative. It interrupts the mobile experience in such a jarring way that the message, no matter how compelling, is often lost. “The goal is for there to be no way to differentiate an ad from content. Ads should not interrupt the experience they should provide an experience” said McEwen.


With Orahs, the space is defined by you and what you create. Musicians, Photographers, Filmmakers, Creatives, Consumers, and Businesses should all feel at home on the platform because we designed it to be the right tool for the right person. The app gives the user the freedom to manipulate real world space any way they want to. Whether a user wants to create a web series where viewers have to travel to points of interest to discover the next episode, or if  they wants to archive precious memories, so they can re-discover and relive them at a later date, they can do it. Your content defines the space and enhances it.


Orahs is currently still in development through Twin Engine Labs. The app is planning an initial release to Android and iOS, with a future release to Google Glass. The company is planning a Kickstarter campaign to reach their final funding goals and push through the final stages of development. According to McEwen, “without crowdfunding, Orahs wouldn’t be more than just a grandeur idea. The barriers to entry seem impossible when you are trying to create impossible things. Crowdfunding, and the success of so many other larger than life projects, really kept hope alive for us. When the world believes in you, there is no impossible.” To find out more, please visit http://www.Orahs.com


Press Contacts:


Whitnee Layne
Orahs
Whitnee@Orahs.com
(347) 635-5766


Tiffany Waddell
Orahs
Tiffany@Orahs.com
(347) 394-7152

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