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Orahs Press Release.

Tech Startup Orahs Aims to Make GeoFencing Mainstream.

NEW YORK CITY, New York - September 19, 2013 -  Orahs is a New York based Tech startup that aims to change the way we discover and share content by allowing users to leave content in physical locations. The focus of Orahs is allowing users to cultivate a local audience, discover local talent, and preserve local culture. In the same breath, the app aims to allow for a similar type of viral sharing facilitated by the internet via a real world network of people. This network is updated by the natural flow of people in and out of an area, combined with the ability for content to become “nestled” and move passively with users from place to place. The larger goal of the company is to make geofencing technology simple, and accessible, for everyone from their mobile devices.

“When I say we are making Geofencing accessible, the follow up response is usually, ‘What’s Geofencing?’ The technology is powerful, but it’s only now really being experimented with by big business as a means to effectively communicate with customers” said Joshen McEwen, the 26-year-old founder of the Company. Orahs will allow it’s users to create “GeoFences,” which are virtual perimeters created in real world locations. When users enter these fences, they can be presented with text push notifications, photos, video, or even audio. The messaging a business wants to provide a customer at home may not be the same message they want to deliver to a customer in front of their store. With Geofencing, businesses can provide the right message at the right place and time. The company has made public statements that current mobile advertising is ineffective and unimaginative. It interrupts the mobile experience in such a jarring way that the message, no matter how compelling, is often lost. “The goal is for there to be no way to differentiate an ad from content. Ads should not interrupt the experience they should provide an experience” said McEwen.

With Orahs, the space is defined by you and what you create. Musicians, Photographers, Filmmakers, Creatives, Consumers, and Businesses should all feel at home on the platform because we designed it to be the right tool for the right person. The app gives the user the freedom to manipulate real world space any way they want to. Whether a user wants to create a web series where viewers have to travel to points of interest to discover the next episode, or if  they wants to archive precious memories, so they can re-discover and relive them at a later date, they can do it. Your content defines the space and enhances it.

Orahs is currently still in development through Twin Engine Labs. The app is planning an initial release to Android and iOS, with a future release to Google Glass. The company is planning a Kickstarter campaign to reach their final funding goals and push through the final stages of development. According to McEwen, “without crowdfunding, Orahs wouldn’t be more than just a grandeur idea. The barriers to entry seem impossible when you are trying to create impossible things. Crowdfunding, and the success of so many other larger than life projects, really kept hope alive for us. When the world believes in you, there is no impossible.” To find out more, please visit

Press Contacts:

Whitnee Layne
(347) 635-5766

Tiffany Waddell
(347) 394-7152


Orahs is the next step forward. understand some people want to skip my thoughts, and musings, and just learn more about this wonderful app.

I'm sure that everyone from casual mobile users, to social media gurus are looking for the next big mobile app. What they are really looking for is our next advance in sharing the human experience. The mobile space is literally exploding, and I believe that mobile computing, and wearable devices have a very real chance of one day replacing the desktop computer completely.  Today we exist in what I feel is the technological renaissance of the world. My contribution to that renaissance is Orahs.

Orahs in it's most simple form allows a person to share content to a real world location for others to discover. We love to share, we have shown this with each upload to Instagram, with every minute of video watched, and shared to Youtube, with every like, and every tweet. We are constantly reaching out to each other, and our sharing has reached such a critical mass that the message we so desperately want to be received is being lost. Our greatest communication channel morphs instantly into our most alienating. It's hard to imagine but for some the internet is deafeningly silent, and lonely.

We need to take a step forward.

What is needed is a platform that can reach a global audience, as well as a local audience, without any compromise. We need to leverage the vital technology we carry with us to deliver relevant content based on where we are in the moment. We need a platform which doesn't interrupt the flow of life, but seamlessly becomes a part of it. This is the step forward we take with Orahs.

I was persuaded once to go to a multi level marketing meeting. I'm very vocal to the fact that I personally do not subscribe to the MLM business model, but a friend was in pretty deep so I went for the moral support. The night was a complete waste with the exception of two things. One, I had the most amazing shrimp tacos I ever had in my entire life, and two the speaker had a quote with a bit of insight. He said "Make what you love your hobby, but make what the world loves your business." It instantly rang true with me. I'm positive that the world loves to share. It's coded into our very DNA, that need to connect with another human being. Communication is our true timeless industry, and I will continue to look for ways for us to relate more efficiently. Every step we take forward, every advance links back to us being a social creature. In the very end all that we have done, and all that we will do was in the pursuit of a connection. Allow me to facilitate your connection, whether it's connecting to someone else, or connecting back to ourselves.

I offer to the world the next step forward.


Who Doesn't Like A Big Bag of Goodiz?

I have a long standing relationship with the big Bosstress over at CookiBox LLC. So when there is a chance for us to collaborate, and help each other achieve our goals I'm all over it. We joined forces, and enlisted the aid of Mrs_Shiba and did a co branded photoshoot. The day was long, the drinks were delicious, and the women were beautiful, always a good time in my book.

I cant say enough that Mrs_Shiba is one dope model, she's funny, patient, and definitely not afraid to attack some chili cheese fries. I thank her for coming out, and putting in all that work. As with any photo's that appear here the full album can be found in the photography section.

Look out for the Goodiz brand, it's pooping up all over the place and they are indeed taking orders. My suggestion to you is to get your hands in the CookiBox before it's all sold out.

I love it when I get a model just being herself, candid, natural, and just chill as fuck.

Cheers and Strike a Pose Teddy Bears!
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