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Tips to Attract an Audience: Finding Sponsors

here is the video I made in support of my new sponsor DomainShoe.com

I'm still technically on my hiatus, but a few things have happened which I feel are absolutely blog worthy. I announced that I would be taking a two week break from content creation on Sept.27, and that very week I found my very first sponsor. Now I've thrown around the joke that I'm looking for every, and any sponsor. The joke goes along the lines of all companies that need a face, I'll push your product, even if it's cigarettes, tobacco, firearms, or carcinogenic baby blankets. Seriously though choosing who you will allow to sponsor you is not something that should be taken lightly (taking the money now may not be the most lucrative option). My strategy is to "choose a brand that I can stand behind", because if you lose your credibility this new found sponsor relationship is useless. Even if you gain a few dollars, losing your credibility could result in losing your audience (the risk is too high a price, an audience's worth is limitless).

I can stand behind, offering a cheap option to such an essential branding tool. Without
JoshenReborn.com I wouldn't be anywhere close to where I am now

So the big question is how did I do it? The simplicity of the answer surprised even me. I sent a simple email proposing what I had in mind, and the reply was absolutely. I think the most important part in creating this new relationship is that I already had a body of work that the brand could refer to, and say "this is good stuff". Reach out to more than just the recognizable brands. There are a ton of start-ups, and successful businesses that may not have the recognition of, lets say, Facebook, but they certainly are worth paying attention to. Seek out a brand, the odds of you finding them is greater than them stumbling into you. Where should you look? Try a networking event, it doesn't really matter what for either. Pay attention to the sponsors of the event because they may be interested in also sponsoring you, or your event. Pop Chips is a great example of a brand that's willing to work with creative professionals. 

Cheesily I want to say that this is me finally seeing the reward of putting out good content, but I don't think it's that simple. This I believe is the only logical direction for me to head in after putting so much work out for such a long period of time.

Cheers, and Paid for by Teddy Bears!


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