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Tips to Attract an Audience: Monetization


This the first video that I'm monetizing on YouTube, I'm hoping that I've done so in a tasteful way.

I've noticed that an audience will turn it's back on you the moment it thinks you have sold out. Sadly these days it seems that selling out is defined as "any point which an artist decides to receive compensation." If you're still building your audience my advice to you is not to worry about monetization at all. I've had an Adsense account for a very long time, and I'll tell you without the audience it's not very effective. Second you don't want to turn anyone off by using the M-word at all (money).

If people think you're only after money you lose the genuine connection. Once the connection is lost the need to return, or share you with their friends is also lost. In the equation to find your audience retention is equally as important as attraction.

So if I'm not working on monetization, what should I be working on? The simple answer is distribution. Finding new channels to funnel your content through should be your highest priority. In fact I'm learning that content aggregators that have small communities can be efficient in the early stages of the mass sharing needed for content to go viral. A good example being Tip'd.com  they have a small community circulating business related news which has managed to reach me on several occasions. Right behind distribution is retention. Reward your loyal followers for staying with you and they will continue to stay (do a contest, or a giveaway). Also don't ever doubt the power of a well placed show of your gratitude, let them know just how important they are to you.

If however you do have an audience, and you're ready to monetize I will be doing a post on affiliate marketing very soon, so you have a reason to come back! (see I'm already working on retention)

Cheers and Money Foregoing Teddy Bears!
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