New Friday Segment! Yes..Every...Friday.
"Attract an Audience, That attracts an audience. That's how you grow your audience" - Joshen Reborn
So I've been experimenting with the content I create, looking for what is easily found, what's most re-shared what brings in a new, and loyal audience (i.e. Followers/Fans/Subscribers). I created a new segment which incorporates all that I learned thus far, and it is something that I can do consistently. So if you were looking for those key elements of media that attracts thousands of views here they are.
- Utilize hot topics - You want to make what you are creating as easy to find as possible. People will stumble across random things every now, and then, but if you create what people are searching for at the time you improve your chances of it being found. (I learned this after creating this very simple vlog on planking which numbers wise did amazingly well. http://www.youtube.com/watch?v=w6d6lcCMvpw)
- People relate to people - It's the human factor that people are attracted to. The internet is simply another realm for humans to be social animals, and they are literally looking for something real among a sea of things that are fake. Be genuine and infuse your personality into the content. It's the most basic level for people to connect to you on.
- Keep it short but interesting - It's generally accepted that anything less than 5 minutes is suitable time for a video. People are extremely busy doing nothing, and that's how they would like to keep it. The vast majority of people looking for content are A. bored at work or B. Bored at home. The bored at work crew need a quick entertainment fix so they can quickly revert to looking busy. While the bored at home crew needs a quick entertainment fix so they can move on to the next entertainment fix.
- Sex still sells - If you tag on a bit of eye candy that never hurts. In fact there is a reason why the vast majority of the internet is made of pornographic material.
Following these four basic tips I've come up with a show that's 3 - 5 minutes in length that highlights things that were either interesting or sexy to me. The best part of the show has to be that I genuinely enjoy what I am sharing and that translates via video. If you would like more tips on how to go viral refer to my previous post here "So You Want To Go Viral"
There is the other side of viral media, the more instant side. The side we most desire; one night you go to bed a nobody, and when you wake up the next morning everyone knows your name. You could end up recording something one in a million like an amazing stunt, accident, pet trick, or a FAIL, and go viral that way. If you want to take a gamble for a one hit wonder be my guess. You will get the views, but will you get the fellowship. True value is found in being able to recreate the magic over, and over again.
Consistency is rooted in organization
Cheers and visually pleasing Teddy Bears!