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Social Media Strategy; Like Assholes, Everybody Has One.

@Klout understands that people have influence despite their economic status. The everyday man, as well as the celebrity, can drive content just by mentioning it (Word of mouth marketing). @Klout can essentially connect brands to the people who essentially have the biggest mouths (Klout score, or size of mouth dependent on the amount of people that take action).

Where do I begin?

I sounded off on twitter today about @Klout and the future marketing possibilities for nonprofits, politicians, and lobbyist utilizing Influencers. During this discussion I got a quick glimpse into the world of Social Media Strategist, and New Media Consultants. The New media/Social media environment is in a very early, very profitable, wild west state at the moment. We understand that this environment has the ability to reach large audiences quickly, and potentially turn a high R.O.I depending on your business. What nobody can accurately explain, or outline is how? It's kind of like the Wacky races. Everyone is in a funny shaped car with different functions, trying to beat out all the other funny shaped cars, to win the attention of consumers which, ultimately can lead to their wallets.

I personally have been implementing my own social media strategy to drive my content. If somehow you are reading this I have been semi successful. However, I do not claim to have the winning combination of outlets that guarantee an increase in exposure, or awareness by following a "few simple steps". The fact stands at this, when it comes to strategy one size doesn't fit all, and if a Social Media Consultant is selling that kind of package, you may as well jump on Facebook yourself, and start crafting your own status. Winning social media strategy is intuitive with the brand, and thus should change to suit the brands needs.

Finally, and most important Social Media Establishment and Social Media Strategy are two very different things. When you cut a check, be sure that you aren't simply paying someone to "setup" a social media presence, but you're paying for them to provide guidelines as well as setting realistic, and measurable goals which can be monitored (accountability is a hell of a concept). In the event that I do find the magic formula, you can bet your bottom dollar I'll be selling an Ebook, and providing private consultation to companies, and private individuals. What the hell, I may as well start doing that now.

Cheers and Profiteering Teddy Bears!

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