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Proper promotion punctuates progress.

I am starting to realize that I should always remember that I am blogger first. I am adding so many titles beneath my name, and I feel like I may lose track of what's important.



I am going to tap myself on the back for that bit of alliteration that actually contains a few nuggets of wisdom. In my quest to create a media machine, I have learned many lessons along the way. I've learned that if you want to generate income no matter what you are doing on the internet, or off, you require four basic elements to create a decent foundation talent, intelligence, friends, and luck.

Talent wise, I think I already stressed the importance of creating the best content you can, but I am not sure I ever explained that good content is not only extremely entertaining, the production value also should be extremely high. When you put effort into making a more polished product it adds curb appeal to your content. Imagine if you will a piece of shit on video, the shit is all pixelated and grainy and it looks like a brown blob, now if the shit was in HD and the viewer could see the bits of food in the shit, and imagine textures and pick up the mild differences in color on different parts of said shit the experience of viewing the shit would have shifted. So we have two shit videos of the same piece of shit but one of them is more effective in grossing out the audience because of the higher production value.

The lesson here is if you are going to make shit make that shit sparkle like gold!

Moving on to intelligence, you have to think of yourself as a business and once you achieve that task you have to separate the self from the business. Now you (the business) have to start planning for things that you may have never even considered in the past (like lawsuits, copyright claims, and angry women who you ignore). You should also be thinking of new ways to reach more people with your product (which for me would be myself). I discovered that setting aside at least 30 dollars every month for an advertising budget goes a long way. After you exhausted all your friends, and family, and you realize that your content is stuck within a circle of people which it doesn't seem to be able to escape from you have to discover a way to get new hits, and creating a ad through the many popular social networks may be the way to go. Every impression is a new eye that knows your name and every click is a new person interested in what you have to say and until your content is self sustaining why not shell out a few budget dollars to expanding your business through marketing.

The lesson here is that you have to be the business, and the cardinal rule of business is it takes money to make money, so invest in yourself and try a bit of advertising.

Saying Friends as a foundation to success is just my way of dumbing down networking. Put simply it's going to be difficult to do whatever you are doing alone, and at some point a third party will have to get involved if you want to reach your maximum potential. Sometimes we create an awesome piece of work and it goes nowhere, it lingers stagnant because you don't have the kind of reach needed to push it to the next level. Guess what, someone else has that ability and you may just need to be working something out with that person. Sometimes it's not about what you know, but who you know (cliche but very true). So if you have a way in take it, if you know someone who is a master at promotion, and you need promotion reach out. Second, if someone reaches out to you don't turn a deaf ear, because the right collaboration may not appear to be super sweet at first, but the hidden benefits may be boundless.

Lesson here is people are an asset, use them. You are an asset, people will use you. Thus the world turns.

Last a bit of luck never hurt anyone. Sometimes being in the right place at the right time is all it takes to literally make your career. It never hurts to be one of the first people to do something. Example the veterans on YouTube have had time to slowly build a die hard following which I am sure is a huge factor for their success today. It seems like an overnight success to us who haven't seen the years of work, but clearly see them reaping rewards. Timing is crucial even when you are not aware that it is.

Lesson here stroke a bunny and pray for better days!

Cheers and Better Business Teddy Bears!

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